AI Integration
AI where it does a real job — answering customers, finding things, handling the repetitive work — and nowhere it doesn't.
There's a lot of AI on websites that exists to say the site has AI. A chatbot that can't answer anything useful is worse than no chatbot: it's a dead end that annoys people who had a real question.
The versions worth building are grounded in your own content. An assistant that genuinely knows your services, hours, policies and documentation, and says so plainly when a question is outside what it knows. Search that understands what someone meant rather than matching keywords. Tagging and summarising that saves someone an afternoon a week.
The assistant on this website is exactly that — it only knows what's published here, and it's built to say 'I don't know, email us' rather than guess. That's the standard.
What's included
- Support chatbots trained on your docs
- RAG search over internal knowledge
- AI content, tagging & personalisation
- Agent workflows with human approval
This is a good fit if…
- You answer the same customer questions constantly
- You have documentation people can't find their way around
- Support volume is growing faster than you can hire
- You want to try AI but don't want a gimmick
When it isn't the right call
If your customers are better served by talking to a person — high-value, high-trust, or emotionally sensitive work — an AI layer can actively cost you business. I'd rather say so upfront.
Think this is what you need?
Tell me about your project and you'll get a straight answer within one business day — including if I think something else would serve you better.